The sophisticated world of
Maison Boucheron at Torres Joalheiros
Founded by Frédéric Boucheron, in 1858, Boucheron was the first contemporary jewellery brand to discover at Place Vendôme the perfect place for its flagship. According to the legend, the founder would have chosen number 26 in the Parisian square because it had the sunniest face, ideal to highlight the brilliance of the diamonds.
JACK DE BOUCHERON Collection
Playful and independent, the Jack collection gives free rein to the imagination and creativity of the person who wears it. This gold wire reinvents the way jewellery is worn: it’s not just a bracelet, or a necklace, it does not fit into one category and it pushes you to think outside the box. Its graphic jeweler’s clasp inspired by jack cables, let you unfolds it as the mood takes you…It’s the epitome of freedom!
Signature of the Boucheron spirit
The Maison Boucheron’s iconic codes are constantly re-interpreted in this collection, which embodies the excellence of the jeweller and of the goldsmith. These modern and boldly designed jewels offer a distinctively striking combination of golds and textures.
SERPENT BOHÈME Collection
The protective jewel
A jewellery collection dedicated to the iconic Boucheron serpent, protective spirit and symbol of eternity. Delicately sculpted and polished, the gold enhances the brilliance of diamonds.